![]() ![]() With a concentrated approach, the campaign flowed towards the launch, while instigating an equitable conversation around dynamics of a complex relationship, aspirations of an emancipated woman, and life after divorce.įebruary being the month of love #GetLoveZoned being the social theme at ALTBalaji the launch hit close to home with its matured take on love & relationships. The 360-degree campaign was inclusive of packaged as well as organic content, which pushed POVs of the characters to maximize social sentiments of audience w.r.t each during pre-buzz. The idea was to establish the show’s premise, where the audience could experience a heightened emotional relatability. The three-week long campaign to launch the romantic-drama starring ace actors Ronit Roy, Mona Singh, and Gurdip Kohli, presented the audience a fresh perspective on complex love & relationships via the communication “Will the heart ever be happy with what it has”. ALTBalaji launched the second season of Kehne Ko Humsafar Hain, one of its marquee shows, with a digital campaign powered by White Rivers Media.
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